CMC and theories of Digital Media: Network theory, Mediatisation theory and Actor Network Theory, Online Disinhibition (1.4.5)

 

Computer-mediated communication (CMC) refers to the exchange of information and messages between individuals or groups using digital technologies. CMC can take many different forms, including email, instant messaging, online chat rooms, social media platforms, and video conferencing.

CMC has had a significant impact on the way we communicate and interact with one another and has transformed the way we think about social interaction and community building in the digital age.

Network Theory -

Network theory is used to analyze the structure and dynamics of communication networks, both online and offline. 

It was to understand how messages are transmitted and disseminated through social networks, and how these networks shape the flow of information in society.

Researchers use network theory to analyze the patterns of media use and exposure among different groups and to understand how these patterns influence attitudes, beliefs, and behaviors. 

Network theory is also used in the study of online communication, including social media and other digital platforms. 

Mediatisation Theory 

Mediatization theory is a theoretical framework used in mass communication research that examines the ways in which media shape and influence society. 

It suggests that over time, media have become increasingly important in shaping how individuals and groups perceive and interact with the world around them. 

In mediatization theory, media are seen as social institutions that are increasingly intertwined with other institutions, such as politics, economics, and culture.

One of the key concepts in mediatization theory is the idea that media are increasingly autonomous from other institutions, and that they shape the ways in which individuals and groups communicate and interact with one another. 

Mediatization theory also suggests that media have become a central force in shaping the way society operates, with media messages influencing everything from political decision-making to personal relationships.

Actor-Network Theory

Actor Network Theory (ANT) is a theoretical framework that originated in sociology and has been applied to the study of mass communication and technology. 

ANT views networks as complex assemblages of human and non-human actors that work together to achieve specific goals.

ANT can be used to analyze the relationships between human and non-human actors in the production, dissemination, and consumption of media messages. 

(In this view, actors can be individuals, organizations, technologies, or any other entities that are capable of exerting agency in a network.)

ANT also emphasizes the importance of examining the material and technological aspects of networks, and how these shape the actions and interactions of human actors.

Online Disinhibition

Online disinhibition is a phenomenon that occurs when individuals behave in ways online that they would not necessarily behave in face-to-face interactions. 

This can manifest in a number of ways, such as anonymous posting of comments, increased aggression, and a disregard for social norms. 

There are several factors that contribute to online disinhibition, including anonymity, a greater sense of control over the interaction, and the reduced availability of social cues that are present in face-to-face communication.

One of the most significant factors contributing to online disinhibition is anonymity. 

When individuals feel anonymous online, they may feel more comfortable expressing themselves in ways that they would not in person. 

This can lead to increased aggression, trolling, and other forms of negative behavior that can be harmful to others. 

Additionally, individuals may feel a sense of empowerment from the anonymity that can lead them to engage in behavior that is harmful to themselves or others.