IIMC Digital Media Notes

 Linear and Non-Linear Models of Communication are two broad categories of communication models. Linear models of communication are characterized by a one-way flow of communication from the sender to the receiver. The linear model assumes that the sender encodes the message, which is then transmitted through a channel to the receiver, who decodes the message. This model is based on the idea that communication is a one-way process that begins with the sender and ends with the receiver. Examples of linear models of communication include the Shannon-Weaver model and the Lasswell formula. Non-Linear models of communication, on the other hand, emphasize the interactive and dynamic nature of communication. Unlike linear models, non-linear models recognize that communication is a two-way process that involves feedback and response from the receiver. Non-linear models also recognize that communication is influenced by contextual factors such as culture, social norms, and power dynamics. Ex...

Shannon-Weaver Mathematical Model The Shannon-Weaver Mathematical Model is a widely recognized and influential model of communication developed by Claude Shannon and Warren Weaver in 1949. The model is based on the idea that communication is a process of transmitting information from a sender to a receiver through a communication channel.  The model consists of five key elements: Sender: The sender is the person or entity that creates and sends the message. Message: The message is the information that is being transmitted from the sender to the receiver. Channel: The channel is the medium through which the message is transmitted. It can be a physical channel, such as a telephone line or a radio signal, or a non-physical channel, such as the internet. Receiver: The receiver is the person or entity that receives the message. Feedback: Feedback is the response of the receiver to the message, which may be verbal or nonverbal. The Shannon-Weaver model also identifies two types of noise ...

 There are four main models of communication that are used to explain how communication occurs: Transmission Model: The transmission model of communication views communication as a linear process where a sender encodes a message and transmits it through a channel to a receiver, who then decodes the message. This model assumes that communication is successful if the message is accurately transmitted and understood by the receiver. Ritual or Expressive Model: The ritual or expressive model of communication views communication as a symbolic process that is used to create and maintain social reality. This model assumes that communication is a means of expressing and reinforcing shared beliefs, values, and identities. Publicity Model: The publicity model of communication views communication as a tool for gaining attention, creating awareness, and shaping public opinion. This model assumes that communication is a strategic process that is used to influence the perceptions and behaviors o...