Linear and Non- Linear models of communication (1.2.1)

 Linear and Non-Linear Models of Communication are two broad categories of communication models.


Linear models of communication are characterized by a one-way flow of communication from the sender to the receiver. The linear model assumes that the sender encodes the message, which is then transmitted through a channel to the receiver, who decodes the message. This model is based on the idea that communication is a one-way process that begins with the sender and ends with the receiver. Examples of linear models of communication include the Shannon-Weaver model and the Lasswell formula.


Non-Linear models of communication, on the other hand, emphasize the interactive and dynamic nature of communication. Unlike linear models, non-linear models recognize that communication is a two-way process that involves feedback and response from the receiver. Non-linear models also recognize that communication is influenced by contextual factors such as culture, social norms, and power dynamics. Examples of non-linear models of communication include the Transactional model, the Interactive model, and the Cultural model.


Overall, both linear and non-linear models of communication have their strengths and weaknesses, and the choice of model depends on the communication context and goals. Linear models are useful for understanding the basic elements of communication, while non-linear models are better suited for analyzing complex and interactive communication processes.




Comments

Post a Comment

Popular posts from this blog

CMC and theories of Digital Media: Network theory, Mediatisation theory and Actor Network Theory, Online Disinhibition (1.4.5)

  Computer-mediated communication (CMC) refers to the exchange of information and messages between individuals or groups using digital technologies. CMC can take many different forms, including email, instant messaging, online chat rooms, social media platforms, and video conferencing. CMC has had a significant impact on the way we communicate and interact with one another and has transformed the way we think about social interaction and community building in the digital age. Network Theory - Network theory is used to analyze the structure and dynamics of communication networks, both online and offline.  It was to understand how messages are transmitted and disseminated through social networks, and how these networks shape the flow of information in society. Researchers use network theory to analyze the patterns of media use and exposure among different groups and to understand how these patterns influence attitudes, beliefs, and behaviors.  Network theory is also used in...
Read more

(2.1.4) Digital Media Revolution: Mass Media Adaptation, Trends, Revolution

The digital media revolution refers to the transformation of the traditional mass media industry in response to the rise of digital technologies and the internet.  This revolution has had a profound impact on how people consume and interact with media content, as well as on the structure and business models of the media industry. One of the most significant trends of the digital media revolution has been the shift from traditional broadcast media, such as television and radio, to online streaming platforms.  Services like Netflix, Hulu, and Amazon Prime Video have disrupted the traditional television industry, allowing viewers to access content on demand and without commercials. Similarly, streaming services like Spotify and Apple Music have revolutionized the music industry, making it easier than ever for listeners to access and discover new music. Another major trend of the digital media revolution has been the rise of social media platforms, such as Facebook, Twitter, and ...
Read more

Paper 2 - Unit 4 - Digital Audience

  Understanding Audiences: Difference between Public, Crowd, Group, Mass & Audience Public: A public is a group of people who share a common interest or concern and are organized around a specific issue or event. They are usually gathered in a specific location or venue, such as a town hall meeting or political rally. Crowd: A crowd is a large group of people who are gathered together in a particular location, such as a concert, sporting event, or protest. They may share a common interest or experience, but they do not necessarily have a shared identity or purpose. Group: A group is a collection of individuals who share a common interest or identity and interact with each other on a regular basis. Groups can be formal or informal, and they may have specific rules or norms that govern their behavior. Mass: A mass audience refers to a large and diverse group of people who receive information through mass media channels, such as television, radio, or the internet. Mass audiences a...
Read more