Four Models of Communication (1.2.3)

 There are four main models of communication that are used to explain how communication occurs:


Transmission Model: The transmission model of communication views communication as a linear process where a sender encodes a message and transmits it through a channel to a receiver, who then decodes the message. This model assumes that communication is successful if the message is accurately transmitted and understood by the receiver.


Ritual or Expressive Model: The ritual or expressive model of communication views communication as a symbolic process that is used to create and maintain social reality. This model assumes that communication is a means of expressing and reinforcing shared beliefs, values, and identities.


Publicity Model: The publicity model of communication views communication as a tool for gaining attention, creating awareness, and shaping public opinion. This model assumes that communication is a strategic process that is used to influence the perceptions and behaviors of others.


Reception Model: The reception model of communication views communication as a dynamic process where the meaning of a message is negotiated between the sender and receiver. This model assumes that communication is influenced by the social, cultural, and historical context in which it occurs, and that the meaning of a message can be interpreted in different ways by different people.


Each model of communication provides a different perspective on how communication occurs and what it aims to achieve. Understanding these different models can help individuals to communicate more effectively and achieve their desired outcomes.

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