Characteristics of Digital Media: Machine-human Interface, Interactivity, Convergence, Immersion (1.3.4)

Digital media refers to any form of media that is stored or transmitted electronically, such as text, images, video, or audio. 

Some of the key characteristics of digital media include:

  • Machine-human interface: Digital media relies heavily on machine-human interaction, which means that the user interacts with the content through a device or interface, such as a computer, smartphone, or tablet. This interaction is often facilitated through the use of software and hardware technologies, such as user interfaces, input/output devices, and sensors.

  • Interactivity: Digital media is highly interactive, which means that users can engage with the content in various ways, such as clicking on links, commenting, sharing, or even creating their own content. This interactivity allows for greater engagement and participation from the user, leading to a more personalized and immersive experience.


  • Convergence: Digital media has enabled the convergence of different forms of media, such as text, images, video, and audio, into a single platform or device. This convergence has led to the creation of new forms of media, such as multimedia content, and has allowed for greater flexibility and versatility in the way that content is consumed and shared.


  • Immersion: Digital media has the ability to create immersive experiences for users, such as virtual reality (VR) or augmented reality (AR) technologies. These immersive experiences can transport users to different worlds or environments, and allow them to interact with content in a more immersive and engaging way.

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