Digital media: Impersonal, Interpersonal, Hyper-personal (1.4.2)

Impersonal communication: This refers to communication that is characterized by a lack of personalization or individualization. 

Examples of impersonal communication include mass emails, newsletters, and advertisements. The messages are typically directed at a large group of people and are not personalized or tailored to specific individuals.


Interpersonal communication: This refers to communication between two or more people who are communicating directly with each other. 

Examples of interpersonal communication include text messaging, instant messaging, and video calls. These types of communication allow for more personalization and customization, as individuals can tailor their messages to the specific recipient.


Hyper-personal communication: This refers to communication that is highly personalized and individualized, often to a level that exceeds what is possible in face-to-face interactions. 

Examples of hyper-personal communication include online dating, social media interactions, and email exchanges. In hyper-personal communication, individuals can carefully craft their messages and present themselves in a highly curated way, which can sometimes lead to idealized or unrealistic representations of themselves.

Comments

Post a Comment

Popular posts from this blog

CMC and theories of Digital Media: Network theory, Mediatisation theory and Actor Network Theory, Online Disinhibition (1.4.5)

  Computer-mediated communication (CMC) refers to the exchange of information and messages between individuals or groups using digital technologies. CMC can take many different forms, including email, instant messaging, online chat rooms, social media platforms, and video conferencing. CMC has had a significant impact on the way we communicate and interact with one another and has transformed the way we think about social interaction and community building in the digital age. Network Theory - Network theory is used to analyze the structure and dynamics of communication networks, both online and offline.  It was to understand how messages are transmitted and disseminated through social networks, and how these networks shape the flow of information in society. Researchers use network theory to analyze the patterns of media use and exposure among different groups and to understand how these patterns influence attitudes, beliefs, and behaviors.  Network theory is also used in...
Read more

(2.1.4) Digital Media Revolution: Mass Media Adaptation, Trends, Revolution

The digital media revolution refers to the transformation of the traditional mass media industry in response to the rise of digital technologies and the internet.  This revolution has had a profound impact on how people consume and interact with media content, as well as on the structure and business models of the media industry. One of the most significant trends of the digital media revolution has been the shift from traditional broadcast media, such as television and radio, to online streaming platforms.  Services like Netflix, Hulu, and Amazon Prime Video have disrupted the traditional television industry, allowing viewers to access content on demand and without commercials. Similarly, streaming services like Spotify and Apple Music have revolutionized the music industry, making it easier than ever for listeners to access and discover new music. Another major trend of the digital media revolution has been the rise of social media platforms, such as Facebook, Twitter, and ...
Read more

Paper 2 - Unit 4 - Digital Audience

  Understanding Audiences: Difference between Public, Crowd, Group, Mass & Audience Public: A public is a group of people who share a common interest or concern and are organized around a specific issue or event. They are usually gathered in a specific location or venue, such as a town hall meeting or political rally. Crowd: A crowd is a large group of people who are gathered together in a particular location, such as a concert, sporting event, or protest. They may share a common interest or experience, but they do not necessarily have a shared identity or purpose. Group: A group is a collection of individuals who share a common interest or identity and interact with each other on a regular basis. Groups can be formal or informal, and they may have specific rules or norms that govern their behavior. Mass: A mass audience refers to a large and diverse group of people who receive information through mass media channels, such as television, radio, or the internet. Mass audiences a...
Read more